Tip#1161: The Power of a Song, Part 4 - Yesterday - 7 Marketing Tips

In my early teens I grew up loving the songs of The Beatles. I remember my mom had got us the two compilation albums that were red and blue and played them over and over again. My favourites were In My Life, Day Tripper, Nowhere Man, Penny Lane, Here Comes the Sun, Michelle and so many more. Their songs also influenced my own music I wrote and recorded. I cannot imagine my world without The Beatles!

So when I saw the trailer for a fantasy film that imagined a world where only one person remembered The Beatles I was intrigued. I enjoyed it the first time and then really fell in love with it on second viewing. There were so many motivational messages in it, while at the same time, was brimming with marketing tips for songwriters, entrepreneurs and startups. And it really is an awesome feel-good film!

Yesterday (2019)

The romantic comedy fantasy film, Yesterday, is about struggling musician Jack Malik (Himesh Patel), who, after a bizarre accident, finds himself the only person who remembers the Beatles and becomes famous after taking credit for their songs. This vibrant and hilarious movie is filled with Beatles classics and wonderful performances by Lily James, Kate McKinnon, Joel Fry and musician Ed Sheeran as a fictionalized version of himself.
See: movie trailer 
Watch now: Amazon Prime 

There is so much to love about this movie such as the romantic story between Jack and his first manager Ellie (Lily James). There’s also the “what if” benefits of being the only one who knows the vast song catalog of The Beatles. There are also other hilarious examples from popular culture that are now gone from the world which I won’t mention here!

This film is also a must-see for all songwriters, entrepreneurs and startups for the surprising number of marketing and branding tips that are presented. Actress Kate McKinnon is a riot as Jack’s ruthless agent and new manager Debra Hammer and yet every sentence she says about the business is unfiltered truth…  
“We need you to come to L.A. See, we pay, and then you come, and you write songs, and then we release them, and you make a ton of money. And then we take most of it!” 
“I know nothing about his life because he's a product to me.”

Here’s a list of 7 marketing success tips from the film:

1. Play live on the air on a radio or TV show and instantly reach a vast audience
2. Encourage audience members to record and post videos of your live performances on social media
3. Develop an image: "If you don't have an image then the lack of an image becomes an image."
4. Debra's plan: "Release the 5 best songs online, no visuals just music, the enigma of Jack Malik. Then release an astonishing era defining double album that changes popular music forever."
5. Monitor how people on social media explodes with enthusiasm over songs released online
6. Surround yourself with people who believe in you (not money driven)
7. Follow your passion, make sacrifices and don’t live a lie

The power of a song can be purely emotional and is able to unlock personal memories of times and places whenever you hear it. If you are a songwriter you have the power to touch people’s hearts with your music. And if you love hearing your favourite songs in a movie they can take on a whole new life with the stories and visuals that accompany that song. Let your spirit soar today with a powerful song or film that moves your soul!

Related Tips:
Tip#866: The Power of a Song - Ted 2 
Tip#1119: The Power of a Song, Part 2 – Bohemian Rhapsody 
Tip#1120: The Power of a Song, Part 3 – A Star Is Born 
Tip#599: The Power of Movies and Songs – Pitch Perfect 

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Remember How Movies Can Help You:
A) Entertain & Escape
B) Re-energize & Release
C) Inspiration & Motivation

 

Emmanuel Lopez-Motivatorman
Award-winning Illustrator | Movie Blogger | Speaker | Foodie
Discover Movies As Inspirational Learning Tools!
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© Emmanuel Lopez 2019