Power of Habit by Charles Duhigg containing fantastic insights on sales and marketing and why people are drawn to certain products. It explains the fascinating success stories of Pepsodent toothpaste, Febreze air freshener and Olympic gold medal winner Michael Phelps.
The success stories are based on a simple three-step formula called the habit loop: cue, routine, reward. Discover the cue and reward of your product’s audience/customers and they will gravitate to your message. For example Pepsodent’s Cue is “film on your teeth” and the reward is “a sparkling smile”. This habit loop formula can be applied to any media message needed to make a strong connection to any audience.
Once again I synchronistically watched a film that explores this media sales and marketing concept…
The Hunger Games: Mockingjay Part 1 (2014)
The science fiction adventure film, The Hunger Games: Mockingjay, Part 1, is the third part in the story of Katniss Everdeen (Jennifer Lawrence) in a dystopian future where she is now needed as a rebellion leader called the Mockingjay. This film feels very different and much darker from the previous two movies though Katniss is riveting to watch as she overcomes extreme emotional pain to become a powerful leader. See: movie trailer
Movies can deliver entertainment as well as a myriad of lessons such as how the media can cultivate community and an audience. Be inspired by films whether it is for answers you seek in life, your workplace or business.
Tip#528: Articulate Your Best To Others – The Hunger Games
Tip#708: Being Genuine & Being Strategic – The Hunger Games Catching Fire
Tip#517: The Power of Community and The Media, Pt.1 – Big Miracle
Tip#808: The Power of Community and The Media, Pt.2 - The Hunger Games: Mockingjay, Part 1
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A) Entertain & Escape
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C) Insights, Epiphanies & AHA moments
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© Emmanuel Lopez 2014