Shawne Duperon, a Six-time EMMY award winning producer and Media Expert (Read more in tip#406). I was attending her empowering Media Mastery Bootcamp in the US where we discovered we shared a big passion for movies. Since then we've been in regular contact discussing favourite films via Facebook! I found a new movie buddy!
I saw The Hunger Games film on opening weekend and was excited to discover there were many scenes with the main characters about how to interact with the media. They were being coached constantly on how to answer questions confidently with interviewers and how to create a memorable, heartfelt brand for the audiences watching them. It's as if you get a behind the scenes view of what American Idol is like for contestants and what Shawne does in her media and networking training!
The Hunger Games 2012
The science fiction movie The Hunger Games is based on the popular novel where youths between ages 12 to 18 are recruited from different districts for televised battles-to-the-death. Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson) end up representing their district and, though scared, quickly find allies in their mentor Haymitch (Woody Harrelson) and stylist Cinna (Lenny Kravitz).
Together, Haymitch and Cinna coach Katniss and Peeta on successfully interacting with the media, specifically TV talk show host Caesar Flickerman (Stanley Tucci). By following their advice Katniss and Peeta clearly communicate their inner strengths, their unique personalities AND ultimately get audiences to root for their success in the games. Before her first interview Katniss was nervous but Cinna encouraged her and said, "Just be yourself". She did and the interviewer AND live audience loved her.
Katniss: "So you're here to make me look pretty."
Cinna: "I'm here to help you make an impression."
If you are ever interviewed on a radio or TV show or by any other media, use this movie or Shawn Duperon's expertise as resources to help you be the best you can be. Remember that interacting with the media is just another level of building meaningful relationships and allies in whatever service or message you are communicating. You just need to articulate yourself clearly and from your heart.
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© Emmanuel Lopez 2012